Tag Archives: Brenham TX

Blue Bell’s “Mocha Madness”

8 Feb

mocha-madness

BRENHAM – There’s something brewing at Blue Bell that’s sure to awaken your taste buds – Mocha Madness Ice Cream.

Mocha Madness Ice Cream is a rich coffee ice cream containing roasted pecan halves and chocolate chips, surrounded by a smooth caramel sauce.

“It’s a strong and distinct flavor, which is just right for a coffee based ice cream,” said Paul Kruse, Blue Bell CEO and president. “The caramel sauce and chocolate chips add a sweetness that balances the ice cream perfectly. We also added the pecans to give it a bit of a crunch.”

This is the first new flavor to be released by Blue Bell this year. “We have a great line-up of flavors scheduled to debut in 2009,” Kruse said. “We’ve taken a look at trends in the ice cream industry and listened to our creative people here at Blue Bell to come up with several new flavors that we believe consumers will enjoy.”

Mocha Madness Ice Cream is available in a half gallon and also pint size. “We normally do not offer our ice cream in the pint size when it is first introduced,” Kruse added. “However, there are people who prefer a smaller portion. And, the pint size is perfect if you want to sample the flavor before purchasing the larger carton. But of course if you want to indulge, you can find it in a half gallon as well.”

For an additional jolt of flavor, try Coffee Ice Cream also in stores now.

www.bluebell.com