Simply Sweet Cupcake Boutique – “How Sweet It Is!”

12 Mar

A “six pack” of cupcakes (above) — Simply Sweet style.

Simply Sweet Cupcake Boutique has only been open a few months, but they have already established themselves as a force in the rapidly growing cupcake industry. Cupcake industry, you ask? May sound funny to you, but there is more than a bit of truth to it. Cupcake shops – once primarily an urban phenomenon – are now popping up just about everywhere.

Simply Sweet owner Ashley Sassaman developed a passion for baking at home. Someone suggested she try selling her delicious cupcake creations, which eventually led her to open her own commercial bakery along busy Cottage Hill Road in West Mobile, Alabama. She now has 8 employees and a rapidly expanding business. It’s obvious she has struck a nerve with the surrounding community. Timing is always important, location is critical, yet nothing can compare to a well made product. That attention to detail comes across in each cupcake produced by Simply Sweet. This is not easily done when you’re turning out hundreds (if not thousands) of these beautiful little artistic creations five days a week.

Key Lime (top), Red Velvet and  Strawberry Lemonade (bottom).

The sheer number of daily choices at Simply Sweet is, well, stunning. They offer 4 everyday flavors including Chocolate, Vanilla, Red Velvet, and their signature (and most popular) Key Lime. Beyond that, you can choose from 9 daily specials highlighted by fun flavors such as Banana Pudding, Hummingbird, Mississippi Mud, Apricot Nectar, Cracker Jack, and Snickerdoodle. You hungry yet?

We visited on a Thursday and we were treated to six glorious cupcake creations. The flavors incorporated in our version of Simply Sweet’s “six-pack” were Peppermint Patty, Red Velvet, Key Lime, Carrot Cake, Strawberry Lemonade, and Pina Colada. They were all very good and disappeared fast. My personal favorites were the tart Key Lime, the decadent Peppermint Patty, and the tropical Pina Colada (seen below adorned with toasted coconut shavings and a bright red cherry on top).  

Cupcakes at Simply Sweet cost $2.50 each, $13.50 for 6, and $24 per dozen. I suggest you order on the heavy side because these babies are really crowd pleasers. Their physical beauty may command your attention, but it’s ultimately the satisfying flavors which will have you returning time and time again to that bright, cheery pink cardboard box. Great job, Ashley. Here’s to your success —- how sweet it is!

www.simplysweetcupcakeboutique.com or call 251 665 3003.

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